FAQs

We’ve done our best to answer the questions we could think of.

Have other questions? Drop us a line.

What are animal-free dairy proteins?

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Perfect Day animal-free dairy proteins are the same nutritious proteins (casein and whey) found in cow’s milk, but made without a single cow. Our dairy proteins are the perfect base for dairy foods, ensuring the same delicious taste and texture – and with less impact on the earth.

Why animal-free dairy proteins?

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We wanted to enjoy the dairy foods we love without compromising on how they taste or our commitment to the environment.  Perfect Day dairy proteins are as nutritious and delicious as traditional dairy – with less impact on the earth.

What makes Perfect Day’s dairy protein different than other “alternative” sources of protein?

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Perfect Day dairy proteins are vegan, soy-free, gluten-free, and lactose-free and provide the same high-quality nutritional benefits as traditional dairy proteins – while ensuring the same delicious taste, texture and functionality when used in dairy foods and products.

Is Perfect Day launching dairy free milk?

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Our mission is to empower people to enjoy the dairy products they love, while leaving a kinder footprint on the planet. In order to deliver on that mission and drive the greatest impact, we realized we would be most effective partnering with food and dairy companies to bring a whole variety of new animal-free dairy products to market, not just one single product.

When can we expect to see products with Perfect Day dairy protein?

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We anticipate that 2018 will be a big year for us in terms of forging partnerships that will enable us to bring our dairy ingredients to the market. We’ve been fielding a ton of interest from some of the most well known food and dairy companies in the world – and are excited to share updates in the coming months!

What’s the advantage of using Perfect Day dairy proteins in dairy products?

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Perfect Day dairy proteins are vegan, soy-free, gluten-free, and lactose free and provide the same high-quality nutritional benefits as dairy proteins – while ensuring the same delicious taste, texture and functionality when used in dairy foods and products.  This allows food manufacturers to create entirely new products or build on existing ones to address how we eat today and for years to come.

How do you make animal-free dairy proteins?

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We’ve developed a type of yeast that can produce dairy proteins (casein and whey). Using biotechnology, we give this yeast a “blueprint” that allows it to ferment sugar and create real dairy proteins. This is the very same blueprint, in the form of DNA, which cows use every day.

Our proteins are made in a process akin to craft brewing, using fermentation similar to how vegetarian rennet, vanilla, insulin, and many other everyday products are made.

Our process is much cleaner and more resource-efficient than animal farming, and it’s the cornerstone of our new approach to dairy.

Is your process kind of like making beer?

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Part of our process relies on old-world fermentation techniques–similar to making beer. We often describe it as dairy meets craft brewing.

Is Perfect Day gluten free?

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Our dairy proteins are gluten-free and do not contain wheat, rye or barley.

Does Perfect Day contain lactose?

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Our dairy proteins are lactose-free.

Are your products vegan?

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Yes, our dairy proteins are made without the use of animals and zero compromise on taste and nutrition.

Does your milk contain GMOs?

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We relied on genetic engineering to create a type of yeast that produces dairy proteins. This is how vegetarian rennet, vanilla, insulin, and many other everyday products are made. We carefully filter and purify our dairy proteins to ensure they’re free of any yeast before adding them to our food products.

Are you against all dairy farms?

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We’re against unsustainable and unethical farming practices, which are often used in factory farms. But we wholeheartedly support the countless dairy farmers across the globe that use sustainable farming practices and genuinely care for their animals.

We envision a world where small, family farms can thrive – and there’s enough delicious dairy to feed our growing planet, without having to rely on factory farms.

Are you hiring?

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We’re always looking for the best and the brightest minds who are hungry to make the world a kinder, greener place. If you think you have what it takes, we’d love to hear from you! Check out our Careers Page. If you don’t see the position you’re looking for, shoot your resume tocareers@perfectdayfoods.com.

How can I get involved?

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Sign up for our newsletter to hear the latest updates!

Can I invest?

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We love talking to people who want to put their money to work in the pursuit of a smarter food system. If you’re an accredited investor with a mission-driven portfolio, we’d love to talk. You can email us at invest@perfectdayfoods.com for more information.

How can I get in touch?

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Don’t be a stranger! You can always reach us at hello@perfectdayfoods.com, or through our Facebook, Twitter, LinkedIn, and Instagram handles.

When did you start Perfect Day?

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We launched on April 15, 2014.

Didn’t your company used to be called Muufri?

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Our company name was Muufri when we launched, but after feedback from fans and friends — we changed our name to Perfect Day in August 2016.

What’s the name Perfect Day mean?

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The name Perfect Day was inspired by a Lou Reed song. Two scientists discovered that calm, happy cows produce the most milk. And cows are happier when they listen to music! One of the songs that made cows produce the most milk was the song ‘Perfect Day’ by Lou Reed. (Who knew cows were so cool?) As a company on a mission to make cows, people, and the planet happier, it seemed like a perfect fit.