FAQs

Have other questions? Drop us a line.

What is animal-free dairy protein?

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Perfect Day animal-free dairy protein is the same nutritious protein (casein and whey) found in cow’s milk, but made without a single cow. Our dairy protein is the perfect base for dairy foods, ensuring the great taste and texture of dairy, with less impact on the earth.

Why animal-free dairy protein?

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We wanted to enjoy the dairy foods we love without compromising on how they taste or our commitment to the environment. Perfect Day dairy protein is as nutritious and delicious as traditional dairy – with less impact on the earth.

What makes Perfect Day’s dairy protein different than other “alternative” sources of protein?

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Unlike many alternative proteins, which are made from soy, nuts or other plants, Perfect Day’s protein – whey and casein – are exactly the same as the protein that comes from cows. Historically, casein and whey could only come from cows, but our protein is produced by fermentation in microflora.

What’s the advantage of using Perfect Day dairy protein in dairy products?

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Perfect Day dairy protein is vegan and lactose free, and provides the same high-quality nutritional benefits as dairy protein – while ensuring delicious taste, texture and functionality when used in food products. This allows food manufacturers to create entirely new products or build on existing ones to address how we eat today and for years to come.

How do you make animal-free dairy protein?

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We’ve developed a type of microflora that can produce the dairy proteins casein and whey. Using biotechnology, we give this microflora a “blueprint” that allows it to ferment sugar and create real dairy protein. This is the very same blueprint, in the form of DNA, which cows use every day.

Our protein is made using safe and proven fermentation techniques similar to how many common food components like vitamins, probiotics, enzymes, and natural flavors are made.

Our process is much cleaner and more resource-efficient than animal farming, and it’s the cornerstone of our new approach to dairy.

What is microflora?

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“Microflora” is an encompassing term for many kinds of tiny organisms that include yeast, bacteria, fungi and other microorganisms.

Is Perfect Day protein gluten-free?

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Our dairy protein is gluten-free and does not contain wheat, rye or barley.

Does Perfect Day protein contain lactose?

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Our dairy protein is lactose-free.

Does Perfect Day protein contain hormones or antibiotics?

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Perfect Day’s dairy protein is completely hormone and antibiotic-free.

Is your protein vegan?

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Yes, our dairy protein is made without the use of animals and zero compromise on taste and nutrition.

I have a milk protein allergy. Will I be able to consume products containing your protein?

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Since what we make is real dairy protein (casein and whey), we encourage you to take the same precautions with products containing our protein as you would with any other food containing dairy, and to rely on the expertise of your health professional.

Does your protein contain GMOs?

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The protein itself does not contain GMOs. The microflora we work with are really good at producing different kinds of protein naturally. We just give them instructions for producing exactly the type of protein we want — in this case, the milk proteins casein and whey. We then filter out the modified microflora, leaving only pure protein. In other words, genetic modification is part of our process, but it is not the product.

Is Perfect Day launching dairy free milk?

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Our mission is to empower people to enjoy the dairy products they love, while leaving a kinder footprint on the planet. In order to deliver on that mission and drive the greatest impact, we realized we would be most effective partnering with food and dairy companies to bring a whole variety of new animal-free foods to market, not just one single product.

Where can I purchase products made with Perfect Day protein?

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At this time, products made with our protein are not yet available. Right now we are forging partnerships with brands around the world that will enable us to bring a whole variety of new animal-free products to market.

When can we expect to see products with Perfect Day dairy protein?

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We’ve been fielding a ton of interest from some of the most well known food and dairy companies in the world – and are excited to be partnering with brands that will enable us to bring a whole variety of animal-free products to market. Expect to see products on the market within the next couple of years.

Are you against all dairy farms?

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We wholeheartedly support the countless dairy farmers across the globe that use sustainable farming practices and genuinely care for their animals. We’re against unsustainable and unethical farming practices, which are often used in factory farms.

We believe there’s a place for dairy farming that uses sustainable practices, but it’s harder for those farms to be competitive in the marketplace. We’re focused on offering a sustainable alternative to the factory farms that largely supply the food system today.

We envision a world where small, family farms can thrive – and there’s enough delicious dairy to feed our growing planet, without having to rely on factory farms.

Didn’t your company used to be called Muufri?

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Our company name was Muufri when we launched in April 2014, but after feedback from fans and friends, we changed our name to Perfect Day in August 2016.

What does the name Perfect Day mean?

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The name Perfect Day was inspired by a Lou Reed song. Two scientists discovered that calm, happy cows produce the most milk. And cows are happier when they listen to music! One of the songs that made cows produce the most milk was the song ‘Perfect Day’ by Lou Reed. (Who knew cows were so cool?) As a company on a mission to make cows, people, and the planet happier, it seemed like a perfect fit.

Are you hiring?

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We’re always looking for the best and the brightest minds who are hungry to make the world a kinder, greener place. If you think you have what it takes, we’d love to hear from you! Check out our Careers Page. If you don’t see the position you’re looking for, shoot your resume to careers@perfectdayfoods.com.

How can I get involved?

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Sign up for our newsletter to hear the latest updates!

Can I invest?

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We love talking to people who want to put their money to work in the pursuit of a smarter food system. If you’re an accredited investor with a mission-driven portfolio, we’d love to talk. You can email us at invest@perfectdayfoods.com for more information.

How can I get in touch?

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Don’t be a stranger! You can always reach us at hello@perfectdayfoods.com, or through our Facebook, Twitter, LinkedIn, and Instagram handles.