FAQs

Have other questions? Drop us a line.

What are animal-free dairy proteins?

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Perfect Day animal-free dairy proteins are the same nutritious proteins (casein and whey) found in cow’s milk, but made without a single cow. Our dairy proteins are the perfect base for dairy foods, ensuring the same delicious taste and texture – and with less impact on the earth.

Why animal-free dairy proteins?

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We wanted to enjoy the dairy foods we love without compromising on how they taste or our commitment to the environment.  Perfect Day dairy proteins are as nutritious and delicious as traditional dairy – with less impact on the earth.

What makes Perfect Day’s dairy protein different than other “alternative” sources of protein?

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Perfect Day dairy proteins are vegan, soy-free, gluten-free, and lactose-free and provide the same high-quality nutritional benefits as traditional dairy proteins – while ensuring the same delicious taste, texture and functionality when used in dairy foods and products.

Is Perfect Day launching dairy free milk?

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Our mission is to empower people to enjoy the dairy products they love, while leaving a kinder footprint on the planet. In order to deliver on that mission and drive the greatest impact, we realized we would be most effective partnering with food and dairy companies to bring a whole variety of new animal-free dairy products to market, not just one single product.

Where can I purchase products made with Perfect Day proteins?

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At this time, products made with our proteins are not yet available. Right now we are forging partnerships with brands around the world that will enable us to bring a whole variety of new animal-free products to market.

When can we expect to see products with Perfect Day dairy protein?

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We’ve been fielding a ton of interest from some of the most well known food and dairy companies in the world – and are excited to be partnering with brands that will enable us to bring a whole variety of animal-free products to market. Expect to see products on the market within the next couple of years.

I haven't seen an update from Perfect Day in awhile. Where have you been?

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We know, we know! In truth, we’ve been busy building relationships with brand partners that will help us debut the world’s first animal-free dairy products. We appreciate your patience as we work with them to create delicious foods that are healthier, kinder, and better for the planet. We promise, big things are happening behind the scenes – and we can’t wait to share some updates soon!

What’s the advantage of using Perfect Day dairy proteins in dairy products?

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Perfect Day dairy proteins are vegan, soy-free, gluten-free, and lactose free and provide the same high-quality nutritional benefits as dairy proteins – while ensuring the same delicious taste, texture and functionality when used in dairy foods and products. This allows food manufacturers to create entirely new products or build on existing ones to address how we eat today and for years to come.

How do you make animal-free dairy proteins?

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We’ve developed a type of yeast that can produce dairy proteins (casein and whey). Using biotechnology, we give this yeast a “blueprint” that allows it to ferment sugar and create real dairy proteins. This is the very same blueprint, in the form of DNA, which cows use every day.

Our proteins are made using safe and proven fermentation techniques similar to how many common food components like vitamins, probiotics, enzymes, and natural flavors are made.

Our process is much cleaner and more resource-efficient than animal farming, and it’s the cornerstone of our new approach to dairy.

Are Perfect Day proteins gluten-free?

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Our dairy proteins are gluten-free and do not contain wheat, rye or barley.

Do Perfect Day proteins contain lactose?

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Our dairy proteins are lactose-free.

Do Perfect Day proteins contain hormones or antibiotics?

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Perfect Day’s dairy proteins are completely hormone and antibiotic-free.

Are your products vegan?

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Yes, our dairy proteins are made without the use of animals and zero compromise on taste and nutrition.

I have a milk protein allergy. Will I be able to consume Perfect Day products?

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Since what we make are real dairy proteins (casein and whey), we encourage you to take the same precautions with products containing our proteins as you would with any other food containing dairy, and to rely on the expertise of your health professional.

Does your protein contain GMOs?

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The proteins themselves do not contain any GMOs. The yeast we work with are really good at producing different kinds of protein naturally. We just give them instructions for producing exactly the type of proteins we want—in this case, the milk proteins casein and whey. We then filter out the modified yeast, leaving only pure protein. In other words, genetic modification is part of our process, but it is not the product.

Are you against all dairy farms?

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We’re against unsustainable and unethical farming practices, which are often used in factory farms. But we wholeheartedly support the countless dairy farmers across the globe that use sustainable farming practices and genuinely care for their animals.

We envision a world where small, family farms can thrive – and there’s enough delicious dairy to feed our growing planet, without having to rely on factory farms.

Are you hiring?

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We’re always looking for the best and the brightest minds who are hungry to make the world a kinder, greener place. If you think you have what it takes, we’d love to hear from you! Check out our Careers Page. If you don’t see the position you’re looking for, shoot your resume to careers@perfectdayfoods.com.

How can I get involved?

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Sign up for our newsletter to hear the latest updates!

Can I invest?

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We love talking to people who want to put their money to work in the pursuit of a smarter food system. If you’re an accredited investor with a mission-driven portfolio, we’d love to talk. You can email us at invest@perfectdayfoods.com for more information.

How can I get in touch?

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Don’t be a stranger! You can always reach us at hello@perfectdayfoods.com, or through our Facebook, Twitter, LinkedIn, and Instagram handles.

When did you start Perfect Day?

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We launched on April 15, 2014.

Didn’t your company used to be called Muufri?

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Our company name was Muufri when we launched, but after feedback from fans and friends — we changed our name to Perfect Day in August 2016.

What’s the name Perfect Day mean?

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The name Perfect Day was inspired by a Lou Reed song. Two scientists discovered that calm, happy cows produce the most milk. And cows are happier when they listen to music! One of the songs that made cows produce the most milk was the song ‘Perfect Day’ by Lou Reed. (Who knew cows were so cool?) As a company on a mission to make cows, people, and the planet happier, it seemed like a perfect fit.